Quote follow up email template for home service owners
Silence after a quote isn't a no yet. Treat it as an open question and answer it with a short email.
Below are three emails you can paste into your own mail today. They're written for home service quotes: lawn care, pressure washing, gutters, windows and house cleaning. Change the brackets and send.
Quote follow up email template you can copy
Send these in order. Each one asks for one thing and carries the booking link. Keep the subject lines plain so they read like a person wrote them, because one did.
Email one: within one hour of sending the quote
Subject: Your [job] quote for [address]
Hi [Name],
Here's the quote for [job] at [address]: [price], including [what's covered].
If it looks right, pick a time that works for you: [booking link]
If something's off, reply with what you'd change and the quote gets updated today.
[Your name], [Business name]
Email two: the next morning
Subject: Quick question about your [job] quote
Hi [Name],
Checking in on the [job] quote for [address].
If price, timing or what's included is holding things up, reply with the question and you'll get a straight answer today.
Ready to go? Pick a time here: [booking link]
[Your name], [Business name]
Email three: day three
Subject: Should the [job] quote stay open?
Hi [Name],
Last note on the [job] quote for [address]. The price holds through [date], and openings this month are [dates].
Still interested? Book here: [booking link]
If you've gone another way, a one-line reply is all it takes. The quote gets closed, no hard feelings.
[Your name], [Business name]
That's the whole quote follow up email template. Three emails, one ask each, a booking link in every one. Treat each as a quote follow up email example and reword it in your own voice, but keep the order.
Fill the [job] bracket with the real job: weekly mowing of the front and back yard, a driveway and walkway wash, or a deep clean of a three-bedroom home. Name it the way the customer asked for it.
Each email has one job. Email one removes friction. Email two answers the question the customer didn't ask. Email three gives a clean exit.
When a lead replies to any of the three, answer inside the hour and send the booking link again. A reply means the lead is still deciding, so don't make them wait.
When should you send each follow-up email?
Start with the clock, because the first hour is the one you can't get back. Harvard Business Review's 2011 study of web leads found that 37% of companies replied within an hour and 23% never replied. Among the companies that did reply, the same Harvard Business Review study put the average at 42 hours.
That same 2011 Harvard Business Review analysis found that reaching out within the hour made a company about 7x more likely to qualify the lead than waiting even one hour more. That study looked at web leads, not quotes. The habit carries over: reply fast, then keep your price in front of the customer.
Here's a sample schedule for a quote you send on a Monday afternoon.
| Send | What it does | The one ask |
|---|---|---|
| Within one hour, Monday | Confirms the quote arrived and removes friction | Pick a time with the booking link |
| Tuesday morning | Answers the question they didn't ask | Reply with the question, or book |
| Thursday, day three | Gives a clean way out | Book, or tell you to close it |
Send email two first thing the next morning, before the customer's own day fills up. Keep it to one ask per email. An email with two asks gives the lead an easy reason to answer neither.
Say a window cleaning quote goes out at 7:40 on a Friday evening. Email one goes with it, and email two waits until Saturday morning. Sent at 9:00 that same night, it reads like pressure. Sent over Saturday coffee, it reads like service.
Stop after three. A fourth email on the same quote stops being service and starts being noise.
For the longer version of this timing, read our guide on how to follow up on a quote, which has more templates and a full example.
Say a lead answers, and the answer isn't yes. Match the reply to your next move:
| The lead says | You send |
|---|---|
| Too high | A smaller scope at a lower price, never the same scope for less |
| Not right now | A date to check back, then close the quote until then |
| Still comparing | A confirmation of the scope and a time to book |
| Nothing at all | The next email in the order |
Keep your price the same unless the scope changes. Cutting a price without cutting the work tells the customer your first price was soft.
Here's a reply you can paste when the answer is too high:
Subject: Re: Your [job] quote for [address]
Hi [Name], thanks for the straight answer.
Here's a smaller version: [smaller scope] for [new price]. It leaves out [what's dropped].
Want it on [day]? Book here: [booking link]
[Your name], [Business name]
What should every follow-up email include?
Before you save your quote follow up email template as a draft, check it against this list.
- Name the job. Gutter cleaning at the street address beats a vague line about your project.
- Repeat the price. Put it in one line with what it covers, so the customer never has to dig for the original.
- Add one booking link. Put it on the first screen. A booking link that comes with every quote turns a maybe into a tap.
- Ask one easy question. Pick something the lead can answer in five words, like which morning works better.
- Set an end date. State how long the price holds, so a quote doesn't sit open for months.
- Sign with a real name. A person and a business name tell the customer where the reply goes.
Leave out apologies and filler like just touching base. They add words and give the lead no reason to answer.
Keep each email short enough to read in one glance, because it may be opened on a small screen.
What does a missed follow-up cost a gutter cleaning crew?
Say you send ten gutter cleaning quotes a month at $180 each, and four book without a nudge. Say the three emails land two more of the other six. Two jobs times $180 per job comes to $360 a month, and twelve months comes to $4,320 total.
Swap in your own job size and your own booking rate. If two extra jobs a month is too generous for your area, use one. The math still pays for the few minutes it takes to draft three emails.
A missed follow-up costs you the one quote that sat unanswered while another company got in first.
How fast should the first reply and quote go out?
Your busiest hours are the ones on a ladder or in a truck. A written request that lands then waits until you climb down, and another company can answer first.
A follow-up email rescues a quote that stalled. It can't undo a slow first reply, so get the quote out fast and let the three emails do the rest.
Screen the job before you write the quote. Decide your rules once: the area you serve, your minimum job size, and the jobs you don't take, like a roof wash when you only clean windows. A request that breaks a rule shouldn't get a quote, and it shouldn't get three follow-ups either.
Some decisions stay with you: the price on an odd job, and whether to bend a rule for a good customer.
If you'd rather not chase every quote from the cab of a truck, quote follow up software can do the nudging. Workely catches the lead from your website form and replies within about a minute.
Leads that fit your rules get a quote from your own prices in about 60 seconds, sent with a booking link. Leads that don't fit wait for your OK. Then Workely's Follow workflow nudges the lead at one hour, one day and three days until the lead books or says no, and records how each one ended.
You can read more on follow-up and records for every quote and on lead capture and qualification from your own rules.
Your next step
Pick the job you quote most, paste email one into a draft, and send it within the hour on your next quote. Run the full quote follow up email template for two weeks and count the replies. If you'd rather hand the nudging off, see Workely pricing.