The whole business

All the work an owner never has time for. Running every day.

This is the machine behind The Total Wash Co., the exterior cleaning company our founder Ashton runs in Madison, Wisconsin. It answers the leads, logs the calls, keeps every customer posted from booking to receipt, asks for the review, chases the late invoice, plans the blog and the social posts, and watches all of it. Hundreds of tasks on a clock, from the owner's own rules, and nothing goes out that he didn't allow. We set the same machine up for your business.

scheduled runs in the last 24 hours
6,354
customer emails in 30 days
1,076
calls logged in 30 days
327
review asks in 30 days
205

Counted from The Total Wash Co.'s own records on October 13, 2026. One company's numbers, not a promise about yours.

01 · One day on the clock

Hundreds of tasks. One clock.

147 tasks run on The Total Wash Co.'s database clock and 89 more on its cloud clock. In the last 24 hours the database clock alone ran 6,354 times. Here is what some of them do, in Central time.

12 AM6 AM12 PM6 PM6,354RUNS IN 24 HOURS
  • Front door
  • Phone
  • Customer updates
  • Reviews
  • Blog and posts
  • Messaging
  • Money
  • The watch
  • 8 PM to 6 AM

1 every minute · 1 every 2 minutes · 5 every 5 minutes · 4 every 10 minutes · 13 every 15 minutes · 1 every 20 minutes · 11 every 30 minutes · 19 every hour · 77 at set times · 15 weekly or seasonal

Around the clock

  • Every minuteSends the emails that are due that minute
  • Every 2 minutesUpdates the list of everyone still waiting on a reply
  • Every 10 minutesEmails a first reply to new leads
  • Every 10 minutesTurns finished jobs into invoices
  • Every 15 minutesPages the owner when a lead waits past its deadline
  • Every 15 minutesTest-calls its own phone line and alarms if the call fails
  • Every 15 minutesReads new email and turns requests into leads
  • Every 20 minutesDrafts replies to new email, ready for a one-tap send
  • Every 30 minutesFlags any customer email that sounds like a cancellation
  • Every hourBrings in Facebook messages and Google local ads leads
  • Every hourTakes bounced and complaining addresses off every list
  • Every hour, November to AprilChecks the snowfall against every snow contract

On the day's schedule

  • 3:00 AMMerges duplicate leads and checks every blog post for anything out of date
  • 4:05 AMTest-sends email to a real inbox to make sure it lands there, not in spam
  • 6:00 AMChecks the next 48 hours of jobs against the rain forecast
  • 6:35 AMForecasts the next 90 days of cash
  • 7:00 AMBuilds the day's call list, past customers included (Monday to Saturday)
  • 7:10 AMChecks that every invoice and payment adds up
  • 7:30 AMOne digest of every alert from the last 24 hours
  • 8:00 AMPlans the day's social post
  • 8:05 AMThe ad digest: spend, leads and cost per lead for each platform
  • 9:00 AM and 3:00 PMLists everyone still waiting on a reply
  • 10:10 AMReminds anyone who hasn't signed their agreement yet
  • 1:00 PMA ranked list of open balances to call
  • 11:00 PMFinds the searches the site almost ranks for and queues them as blog topics

Schedules as of October 13, 2026, read from the live task list. Each one runs on UTC, so its Central time moves an hour when the clocks change.

02 · What it runs

Every room of the business. Running.

Eight rooms, each one a part of The Total Wash Co. the machine runs. Under each: what it does, what we counted, and what the $149 app does in that room today.

01

The front door

Every lead lands in one list and gets an answer.

  • Website forms, calls, Facebook messages, Google local ads and emailed requests all become leads in one list.
  • Quotes are built from the owner's own prices, never a made-up number. A first reply can go out on its own; anything unusual waits for a tap.
  • Follow-ups keep going until they book or say no, and the owner is paged when a lead waits past its deadline.

At The Total Wash Co.

leads in 30 days, from 7 places
259
got a first reply on their own
140

In the Workely app

Website form leads, priced from your rules and followed up. Live today.

02

The phone

Every call caught, written down and sorted.

  • Calls are logged and recorded, then summarized: who called, what they want and how soon.
  • Callers nobody could pick up for get called back automatically.
  • The line test-calls itself every 15 minutes, and the owner hears the moment it fails.

At The Total Wash Co.

calls logged in 30 days
327
summarized and labeled
238
unanswered callers called back automatically
59

In the Workely app

A number that rings you and logs the call. Built, switching on.

03

The customer, kept posted

A message at every step, from booked to paid.

  • Booking confirmed, a reminder the day before, a summary when the job is done.
  • The invoice, the receipt, and a check-in seven days later.
  • Reschedules and cancellations confirmed in writing. An unsigned agreement gets a reminder on day 2, 5 and 9.

At The Total Wash Co.

job updates in 30 days, from booked to paid
163

In the Workely app

Not in the $149 app. We set this room up with you.

04

Reviews and referrals

Every finished job asks for the review.

  • The ask goes out after the job, with a follow-up if it gets missed.
  • A few days later, a separate email invites them to refer a neighbor. The review ask never carries an offer.

At The Total Wash Co.

review asks in 30 days
205
referral nudges in 30 days
10

In the Workely app

Not in the $149 app. We set this room up with you.

05

The blog and the posts

Found, drafted, checked, then posted when you say so.

  • Every night it finds the searches the site almost ranks for and queues them as blog topics.
  • Posts are drafted in the owner's voice and pass SEO safety checks before anything goes live.
  • A social post is planned for every day, Monday to Saturday: before and afters, tips, offers, reviews and neighborhood spotlights. Nothing posts until the owner says yes.

At The Total Wash Co.

blog posts live
63
social posts planned in 30 days
26
Google Business Profile posts published
21

In the Workely app

Not in the $149 app. We set this room up with you.

06

Messaging at scale

Hundreds of people, each with the right message.

  • Pick a group: past customers, open quotes, one neighborhood, one season.
  • Each message is written in the owner's voice, and the whole batch is approved at once.
  • Consent is checked on every send, unsubscribes are honored, and bounced addresses come off the list every hour.

At The Total Wash Co.

emails to 122 people in one day (September 29)
145
campaign emails sent to date
721

In the Workely app

Campaigns to past customers. On the roadmap.

07

The money

Invoices out, payments chased, the bank feed sorted.

  • A finished job becomes an invoice, and a receipt follows the payment.
  • Late payers get reminders in order, and a ranked list of open balances is ready to call every day.
  • Bank transactions are sorted by rules, the next 90 days of cash are forecast every morning, and every invoice and payment is checked daily.

At The Total Wash Co.

invoice emails in 30 days
49
payment reminders in 30 days
34
of 10,155 bank transactions sorted by a rule
9,056

In the Workely app

Not in the $149 app. We set this room up with you.

08

The watch

If anything stops, the owner hears first.

  • Every scheduled task leaves a heartbeat. A missed beat raises an alarm.
  • The phone line, email delivery and the backups are tested on a schedule.
  • Ad spend and cost per lead are checked every morning, and one digest of every alert lands at 7:30.

At The Total Wash Co.

scheduled tasks watched for a missed beat
316

In the Workely app

One screen of what needs you. Live today.

03 · You hold the keys

It runs on its own. Never on its own say.

Speed only matters if you trust what goes out. So the whole machine is built around the owner's say-so.

Your rules, written down

Prices, voice, policies and the lines it never crosses are written once. Every draft, quote and message follows them.

A gate on every send

You choose what runs alone and what waits for your tap. A send that waits shows exactly who gets it and what it says.

A record of everything

Every message is logged. Consent is checked before a customer is contacted, and an opt-out is honored everywhere.

246

sends held for a tap since October 1 at The Total Wash Co., each one showing who would get it and what it said.

In the $149 appType it. Workely does it from your own rules, and nothing reaches a customer without your tap unless you turn on auto-send. Set a dollar ceiling and anything over it still waits for you.

04 · Two ways in

Start with the app. Or get the whole business.

Start on your own

Speed to Lead

$149/mo

Founding rate for the first 10 owners, locked for life. Enter code FOUNDING10 at checkout.

  • Your own quote form: a link for your Google profile or yard sign, or one line on your website.
  • Leads from Zapier, Make or n8n land in the same place.
  • Priced from your own rules and minimums. Workely never invents a number.
  • Quote sent by email with a link to book
  • They pick a time. With Google Calendar connected they see your open windows; without it they suggest a time.
Start your 30-day free trial

Card up front. Nothing charged for 30 days. Cancel anytime.

Or

The whole business, set up with you

The way it runs at The Total Wash Co., set up for your company. It runs on your own AI account, and nothing reaches a customer without your tap unless you turn it on.

  • Every room on this page, set up for your company
  • Your prices, your voice and your rules, written down
  • Gates you choose: what runs alone, what waits for your tap
  • One board of what needs you
  • On your own AI account and your own tools
Talk to us

Priced after a short call.

05 · Questions

Straight answers.

Is all of this in the $149 app?

No. The $149 app takes the leads from your website form, prices them from your own rules, sends the quote with a link to book and follows up. Everything else on this page is what we set up with you, the way it runs at The Total Wash Co.

Does anything go out without me?

Only what you switch on. You choose what runs alone and what waits for your tap, and every send is written down.

Whose accounts does it run on?

Yours. The setup runs on your own AI account and your own tools, so your customer list and your data stay with you.

Are these numbers real?

Yes. Every number on this page was counted from The Total Wash Co.'s own records on October 13, 2026. They are one company's numbers, not a promise about yours.

What does it cost?

$149 a month after a 30-day free trial. The first 10 owners lock $99/mo for life with code FOUNDING10. No per-lead fees, no contract, cancel anytime. Want us to set it up with you, or set up the whole business? That is priced after a short call.